MARKETING FOR INTERIOR DESIGNERS

Are you spending your time and resources on marketing but not getting the desired results? Or maybe you are not marketing your business because you’re unsure what to do.

Having the right interior design marketing strategies in place is key to keeping your sales funnel full, ensuring you always have new projects starting, and keeping your revenue consistent.

Below, we'll explore why marketing strategies are vital to your company's growth and what to implement to get the best results.

Ensure a steady flow of interior design leads

Marketing your interior design business online is more competitive than ever. A common mistake businesses make is setting up a website positioned to convert their ideal client and then not driving traffic monthly to the site, or starting to drive traffic to a website that is not positioned to convert their ideal client. To ensure a steady flow of leads, it’s critical to build a website that is positioned to convert your ideal client and then consistently drive traffic to the site.

Broaden your reach & increase your revenue

Many interior design businesses rely heavily on word-of-mouth and are missing out when their ideal clients are searching online for their services. Increasing your visibility and being perceived as an authority online for your services is critical to scaling up and growing your business. Expanding your visibility online could include, having a website that converts, ranking well on Google Maps, showing up online when your ideal client does a search, building followers on social media, and staying engaged with your email list.

Interior designers are busy, so it's easy to forget about the "business" side of interior design or to just simply not have the time. But by marketing consistently, you can reach more clients, create a well-recognized brand, and thrive.

Our Top 7 Marketing Tips for Interior Designers

If you're ready to embrace a digital marketing strategy to boost your business, we have seven tips to get you started.

1. Build a website that will convert your ideal client

The most important step is to build a website positioned to generate interest, build trust, and convert your ideal client. Here’s how:

• Strategically write your website content to communicate the value you offer.
• Build trust online with professional brand assets such as your logo, images, graphics, and a clean website layout.
• Implement conversion strategies to get your ideal client to move to the next step easily.

2. Getting found in Google Maps

Your business will not show up in Google maps when someone is searching online unless you have a Google Business Profile. Optimizing your profile with images, the locations you serve, and your SEO keywords will further increase your online visibility.

3. Get Google reviews

Prospects searching online might not even open your website if you do not have enough Google reviews. They will do a local search, open Google maps, and open the websites of companies with the best reviews. Do not be shy about asking your happy clients to post a review.  To improve the quality of the reviews, you may suggest that they talk about the following:

1. The room(s) you designed for them.
2. The changes you made in that space.
3. How they feel about the result.

4. Strategically add your SEO keywords to your website

Google’s robots crawl through each website and index pages based on the keywords and the quality of the content. If your website does not have the right keywords programmed correctly into the site, Google will not understand what services you are trying to sell. If it doesn’t understand what you are trying to sell, it will not bring up your website when your ideal client searches online for your services. On top of having the right keywords, make sure the content on your website is valuable to readers.

Search engine optimization (SEO) often feels intimidating for business owners because multiple types of SEO strategies can be implemented, making it hard to understand. When building your website we recommend implementing the following SEO techniques:

1. Use an SEO tool to research which keywords would be best to promote your services
2. Strategically select the best SEO keywords that will attract your ideal client
3. Include valuable content on each page of your website
4. Optimize your images and content using your keywords
5. Program the keywords into the backend code of your website

5. Add website content monthly to improve your SEO rankings

Google's job is to deliver the most valuable websites when someone searches online for a specific topic. A common mistake people sometimes make is they spend time writing monthly blog posts but don’t optimize them correctly for SEO. Writing a monthly blog post can increase your online visibility significantly if it is programmed into your website correctly using your SEO keywords.

6. Get results from your social media channels

When it comes to your social media, you want prospects to fall in love with your work and view you as an authority. That means you'll want to use professionally-shot images, share content that is interesting to your ideal client, use branded graphics that match the quality of your work, and include a call to action that encourages them to take the next step. 

7. Engage your email list to increase your revenue

A big opportunity for interior design businesses to increase their revenue is to build an email list, and consistently stay in front of their leads and past clients. Build a list of people that might be ready to buy from you in the future, stay in front of leads that you have talked to in the past but were not ready to buy, and keep in touch with past clients that might refer you or have a new project.    

Request a free Brand, Website, & SEO Audit to get clarity on your online marketing

If you're finding that you're struggling with your marketing, not getting found online, or winning your dream clients...we're here to help.

Home Designer Marketing offers a free brand, website, digital marketing, and SEO audit. Together, we’ll review what elements of your online brand are working  - and which aren't. This audit will give you clarity as to why you're not getting found online or winning your dream clients. After we complete your audit, we'll have a 30-minute consultation with you to go over the results.

Click here to request a free audit .