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27 Feb 2025 | |
2025 |
Running an interior design business can feel like a high-stakes balancing act—juggling demanding clients, managing projects, marketing, and more. Think big success requires massive overhauls? Most successful designers get ahead by making small, strategic shifts that create game-changing results.
Stop letting your business run you. Tiny tweaks can have a massive impact, helping you streamline your workflow, attract better clients, and boost profitability without the burnout. Here are three small but mighty shifts you can start today to build a more profitable, sustainable interior design business.
1. Set Clear Boundaries—and Stick to Them
Interior designers are natural people-pleasers. You want happy clients, so you accommodate last-minute requests, answer emails at all hours, and stretch yourself thin. But a lack of boundaries isn’t just exhausting, it’s bad for business.
🔹 Small Shift: Enforce clear boundaries around your office hours, response times, and project scope. Spell them out in your contracts, set up an autoresponder for after-hours emails, and use scheduling tools to protect your time.
🔹 Big Impact: When you create structure, clients respect your time, you feel in control, and you avoid burnout—which means better decisions, higher-quality work, and fewer rushed mistakes.
🚨Client Win:One designer went from answering emails at 11pm to enforcing strict work hours. Her clients quickly adjusted, and she felt at peace with her schedule.
Learn to strategically manage your time by personality type for free with Design Your Time.
2. Stop Guessing—Track Your Time and Profitability
You love design, but let’s be real—do you know where your time and money are going? Many designers undercharge or overcommit simply because they aren’t tracking their numbers.
🔹 Small Shift: Use a time-tracking tool to log your hours for every project. Be specific. Track how much time you spend on design work, client communication, revisions, sourcing, and admin tasks.
🔹 Big Impact: By tracking your time, you’ll see which projects are profitable and where you’re overdelivering. You can identify which types of projects are making you money and which ones need adjustments.
🚨Client Win: One designer realized she was spending 10+ unpaid hours on revisions. She started tracking her time and updated her pricing, increasing her revenue by 20%.
The free Job Profitability Analyzer can help you determine where to make changes.
3. Automate and Delegate the Tasks That Drain You
You didn’t start your interior design business to spend hours invoicing, chasing leads, or manually posting on social media. If certain tasks feel tedious or draining, it’s a sign they can be automated or outsourced.
🔹 Small Shift: Invest in automation tools for emails, proposals, invoicing, and social media scheduling. Not tech savvy? Hire a virtual assistant for a few hours a week to take admin tasks off your plate.
🔹 Big Impact: Freeing up just five hours a week means more time for high-impact work—landing new clients, refining your brand, or simply recharging your creative energy.
🚨Client Win: One designer resisted hiring help for months. After finally outsourcing a few tasks, she gained 10 hours a week to reinvest into landing luxury design clients.
Check out Hiring a Virtual Assistant for free tips.
Your Next (Small) Step
These small, mighty shifts prove that working smarter—not harder—is key to long-term success. Unsure which strategies will have the biggest impact on your business? You don’t have to figure it out alone.
Insight from an experienced business coach can help you uncover hidden inefficiencies, refine your pricing and processes, and create a clear plan that aligns with your goals—without sacrificing your sanity or work-life balance.
Small shifts create big results—make them make them work for you.
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